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"Bright Science. Brighter Living" reflects new strategy.
February 24, 2011
By: TOM BRANNA
Editor
With itsportfolio restructuring complete, DSM has unveiled its new corporate presence, complete with a new logo and tag line. According to the company, the new DSM is summed up by the new tagline: “Bright Science. Brighter Living.” The new brand is a reflection of the overall positioning of the company, according to DSM, and stands for the company’s strategy, its culture and the way DSM wants its employees to work together. “With the portfolio restructuring completed, with our new stra...
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